Established in 1961, Beidoun Trading Company was founded by Zouheir J. Beidoun with a vision of pioneering the beauty and fashion fields in Kuwait. With focused vision and un-wavered determination, Zouheir Beidoun started by acquiring the most prestigious fashion and cosmetic brands such as Lancôme and Jacques Fath. The opening of Beidouns’ first showroom in 1961 “Prince Store”, a 50 sqm boutique in Fahad Al Salem Street, marked the birth of one of the largest beauty, cosmetics and luxury goods retail chains in Kuwait.
With an ambitious, well studied plan to reach all of Kuwait’s consumers, the company has expanded its operations over the past five decades to include some of the most renowned brands of skincare, make-up, fragrances, and luxury goods.
Beidoun Trading Company has grown to become a leading player in the beauty business, with 16 Beidoun showrooms dispersed around Kuwait. This expansion is due to the company’s solid infrastructure that is built on strong partnerships with their principals.